Boost your
brand. Boost your prices.
sales.
revenue.

A creative agency in Austin

what we do

We help businesses become unforgettable brands by clarifying their messaging, elevating their visuals and creating beautiful websites that turn visitors into loyal customers.

We will teach you how to speak about your business so you can stop confusing prospects, attract the right audience, and create a revenue-generating machine.

  • good theory


book a fit call


Problems we solve

Inconsistent brand image

Imagine a world without a brand strategy – chaos!

A lack of consistency in your brand identity means you risk confusing customers and diluting brand recognition across channels. Keep it consistent, keep it cool.

Lack of differentiation

We double-down on what sets your company apart from its competitors.

Without differentiation, your business may struggle to communicate a unique value proposition, making it harder for customers to distinguish you from others in the crowd.

Targeting wrong audience

Crafting a bullet-proof brand strategy starts with defining and knowing your target audience.

Don’t misfire your marketing efforts, wasting money, and missing out on high conversion rates. If you’re trying to appeal to everyone, you’re appealing to no one.

weak customer loyalty

Building a loyal tribe is often a result of a strong brand connection.

Without a crystal clear brand strategy, companies may find it challenging to establish an emotional connection with customers, leading to lower customer loyalty and retention rates.

PARTNER FEEDBACK

– Corbin Pearce Photography

“Johnathan and Lidija were great to work with. They took the time to understand my business, help me put together a brand map to develop it, and also took the time to think of some solutions to questions I had following the initial process. I’d absolutely recommend them to anyone starting a business venture or revamping their current offering.”



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– Founder of The Flow

“We were very confused about our online presence at first. Good Theory made the entire process so easy and fun. Thanks to them we got so many new clients and almost doubled our sales. We will continue working together with them. Great team!”



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– Corbin Pearce Photography

“Johnathan and Lidija were great to work with. They took the time to understand my business, help me put together a brand map to develop it, and also took the time to think of some solutions to questions I had following the initial process. I’d absolutely recommend them to anyone starting a business venture or revamping their current offering.”



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– Founder of KDC Ranch

“These guys nailed our cattle ranch’s rebrand. Our new look and feel allows us to better connect with our existing customers and brings us new ones too. Super fun group to work with, and I could tell they truly cared about our success. Good stuff!” 



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Lidija Newman
Co-founder
Creative Director

ABOUT

Johnathan Newman
Co-founder
Director of Strategy & Innovation

we help brands win hearts.

Good Theory is a creative agency based in Austin. We help highly ambitious brands re(launch) or re(brand) the right way. We are constantly evolving and adapting to stay one step ahead. 

Simplifying the branding process and making it enjoyable is our passion. Serving businesses that serve others is our mission.

So if you are just starting or stepping up, we are here to help – because a strong brand is more than just a logo and a tagline. 

Lidija Newman
Co-founder
Creative Director

Capabilities

Brand Development:

  • Research & Insights
  • Naming
  • Brand Identity
  • Brand Positioning
  • Brand Guidelines
  • Copywriting
  • Logo Design
  • Website Design

Content Production:

  • Creative/Art Direction
  • Photography
  • Graphic Design

Digital Marketing:

  • Paid Advertising
  • Influencer Marketing

packages

Standard

$

250

/mo

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Premium

$

500

/mo

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Elite

$

700

/mo

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Get Started

1. Fit call

In just 15 minutes, we’ll chat about your needs, our approach, and see if we click! It’s quick and will paint a clear picture of what working together could look like.

 

2. brand map

In this interactive 90-minute session, we’ll uncover the heart and soul of your business. Then use the insights to assemble a customized Brand Map that will take you from where you are now to where you want to be.

3. brand rollout

It’s time to execute! Using your Brand Map as our guide, we can implement everything from a messaging framework to brand identity to a new website, all aimed at generating sales.


book a fit call

our process

The company
with the strongest tribe wins.

Connect

Our coffee machine is ready to get fired up.


Subscribe

Let’s talk


310.469.0131


hello@dev.wearegoodtheory.com







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